The university just signed a ten-year licensing deal with Wearwolf Group, a major clothing manufacturer.  Harvard is not only doing a men’s line,  but is also considering reaching out into women’s and children’s apparel. “We want to launch into those spaces as well,” said Wolf, “but we thought it best to start with a men’s collection.

‘The men’s collection features short-sleeve plaid shirts, Liberty print wovens, seersucker shorts, regimental stripes, sporty knits, patterned jackets and fancy pants — all in a contemporary, tapered fit.’

John Fowler, creative director for the line, says “it’s a style that has become current again and not just with the American consumer.  We think Harvard Yard will have global appeal.”  I’m sure it will be a hit with American prep fans and the Chuck Bass wannabes!

Images via WWD by Robert Mitra.

What do you reckon?  Would your boy rock the Harvard look?!

xoxo

See also:

Bardot likings

Alexander McQueen

Curls baby!