Just Fill Me In! » Lipstick http://justfillmein.com Feeling a bit behind? Then get filled in on the latest! Mon, 25 Jan 2010 05:31:20 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Guerlain’s New Jewel: Rouge G http://justfillmein.com/2009/02/guerlains-new-jewel-rouge-g/ http://justfillmein.com/2009/02/guerlains-new-jewel-rouge-g/#comments Tue, 10 Feb 2009 08:45:00 +0000 Laura http://justfillmein.com/?p=13 ‘It’s back to the future with Rouge G de Guerlain, the lipstick collection due out April 1 worldwide.’ Like a piece of jewelry (or a futuristic looking silver tampon/bullet) the name Guerlain is engraved on the lipstick case. ‘The new product’s wholly metal case lies on its side and makes a gentle clicking sound when the tube is removed, causing the case to flip open and reveal two mirrors. A high-tech magnet holds the holder’s two parts together.’ Sounds all very fancy! ‘Laurent Boillot, president and chief executive officer of Guerlain, said the result of the entire package is a new generation of lipstick. “The gesture is new,” he said, adding, “Putting design in the universe of lipstick was never done as we have done it.”The product formula contains high-tech and more traditional ingredients, too. Rouge G de Guerlain will come in 25 shades, with each lipstick costing 38 euros, or $48.80 at current exchange, in France. In the U.S., each shade will retail for $45.’

 

 

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Advertising for Rouge G features stunning Natalia Vodianova. Via WWD



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