Paris Hilton has a new scent due out next month called Siren! This is the sixth scent by Paris in her fragrance franchise, whose annual worldwide retail sales are estimated to be about $200 million. Paris!
The fancy bottle is designed to represent the tail of a mermaid with pleats that twist around to mimic a splash. Wonder what it smells like? According to WWD, ‘Siren, created by Honorine Blanc with Firmenich, has top notes of juicy mandarin, apricot nectar, and frangipani, with a heart of honeysuckle, coconut orchid and water lily. The drydown consists of vanilla beans, sandalwood and creamy musk.’
The fragrance will be available in two sizes of eau de parfum, 1.7 oz. and 3.4 oz., priced $45 USD and $55 USD, respectively. There will also be a 6.7-oz. body lotion for $28 USD.
Are you a fan of Paris and her perfume? If not, what about 50 Cent?…


Thats right, Curtis “50 Cent” Jackson is out for dollars with his new scent… Power. “It smells like success,” according to Jackson, who poked fun at himself while in an interview with WWD. “I’m saying notes like I’m a professional, like I do this all the time,” he added with a laugh. “It’s my first time — got my training wheels on. But I’m going to get them off and I’m going to be riding like a big boy soon.”
‘The scent, which Jackson concocted with Firmenich’s Harry Fremont, has top notes of lemon leaves, black pepper and artemisia; a heart of dark woods (which Spilka said was inspired by the wood panels used in Bentleys), coriander and nutmeg, and a drydown of patchouli, musk and oakmoss.
With industry sources’ sales estimates running at $30 million to $40 million at retail worldwide for the first year, it could make quite an impact in his circle.’ The scent is expected to be launched internationally in 2010 so I don’t expect we will be seeing it in AUS for a while!
Two eaux de toilette will be offered: a 1.7 oz. for $50.50 USD and a 3.4 oz. for $68.50 USD.


Go shorty, its your birthday…
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I like the name of Paris’s new perfume. Siren: The scent that lures sailors to their death.