Just Fill Me In!

Calling all bargin hunters! ‘Net-a-porter.com is set to unveil a new brand: a discount designer outlet that aims to celebrate seasonless fashion’.

‘Next month, theOutnet.com will launch with a lineup of more than 200 brands familiar to luxury shoppers, including Christian Louboutin, Alberta Ferretti, Chloé, Oscar de la Renta, Diane von Furstenberg and Hervé Léger.’

Director Stephanie Phair states that “Seasons are becoming less relevant, and for a lot of customers it’s about finding the great product — no matter what the season,”

‘On offer will be a mix of the former season’s merchandise, classic pieces and greatest hits resurrected from designers’ archives, all with average discounts of 40 to 60 percent. The company also plans to give some items away for free.’

‘The site will offer merchandise including rtw, accessories, lingerie and swimwear, and will be organized by product, use and trend rather than by season.’

As the Net-a-porter customer is not price sensitive, with the ‘average purchase price on the site last week was more than 600 pounds, or $840 at current exchange.’

TheOutnet’s branding is distinct from Net-a-porter’s, with a hot pink and black logo, and the trademarked tag line: “It’s chic-onomics!”

Im excited! what about you?   Via WWD