Guerlain’s New Jewel: Rouge G

February 10th, 2009 | Tags: Guerlain, Lipstick

‘It’s back to the future with Rouge G de Guerlain, the lipstick collection due out April 1 worldwide.’ Like a piece of jewelry (or a futuristic looking silver tampon/bullet) the name Guerlain is engraved on the lipstick case. ‘The new product’s wholly metal case lies on its side and makes a gentle clicking sound when the tube is removed, causing the case to flip open and reveal two mirrors. A high-tech magnet holds the holder’s two parts together.’ Sounds all very fancy! ‘Laurent Boillot, president and chief executive officer of Guerlain, said the result of the entire package is a new generation of lipstick. “The gesture is new,” he said, adding, “Putting design in the universe of lipstick was never done as we have done it.”The product formula contains high-tech and more traditional ingredients, too. Rouge G de Guerlain will come in 25 shades, with each lipstick costing 38 euros, or $48.80 at current exchange, in France. In the U.S., each shade will retail for $45.’